Woodie's is the market-leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplaces for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity.
We are seeking a creative and commercially minded Content Creation Executive to enhance the quality, consistency and impact of Woodie’s social and digital content.
This role is primarily focused on producing high-performing, social-first content that elevates brand storytelling across Woodie’s stores, products and people. The successful candidate will have strong video production and editing capabilities and will be confident appearing in front of the camera when required.
Working in a fast-paced retail environment, this individual will play a key role in delivering engaging content that supports brand growth, audience engagement and commercial performance.
Key Responsibilities
Content Creation & Production
Produce high-quality, social-first video content across Woodie’s stores and locations
Film and edit short-form and long-form video content for Instagram, TikTok, YouTube and Meta
Capture product demonstrations, seasonal campaigns, in-store activity and colleague-led storytelling
Develop platform-specific content aligned to channel best practice and audience behaviour
Support photography and still imagery creation where required
Contribute to key seasonal trading periods including Spring, Summer, Back to School, Halloween and Christmas
On-Camera Content & Creative Execution
Confidently appear on camera for product showcases, tutorials, walkthroughs and branded content
Record voiceovers and support narrative storytelling across content formats
Direct and support content shoots to ensure high-quality execution and output
Interview colleagues, customers and suppliers to create authentic brand stories
Present content in a natural and engaging tone aligned to brand guidelines
Social Media & Trend Awareness
Stay up to date with emerging social trends, platform updates and content formats
Proactively identify opportunities to adapt trends in a brand-safe and commercially relevant way
Contribute creative content ideas informed by insight and performance data
Monitor competitor activity and identify opportunities for differentiation
Understand key drivers of performance across social platforms
Content Planning & Execution Support
Support delivery of the social and digital content calendar
Assist in planning, organising and executing content shoots
Maintain strong content organisation, file management and workflow processes
Support community management and scheduling where required
Contribute to reporting and use insights to optimise future content performance
Store Collaboration & Field Content
Travel regularly to Woodie’s stores to capture on-location content
Build strong relationships with store colleagues to identify content opportunities
Plan and coordinate content capture in advance with store teams
Ensure all content reflects the Woodie’s brand and customer experience authentically
Skills & Experience
Experience in content creation, digital marketing or social media production
Strong video production and editing skills using tools such as Adobe Creative Suite, CapCut, Canva or Premiere Pro
Confident both behind and in front of the camera
Strong understanding of social-first storytelling and content structure
Proven experience creating content for TikTok, Instagram Reels and YouTube Shorts
Strong organisational skills and attention to detail, particularly in file and workflow management
Ability to plan and execute content shoots effectively
Strong awareness of social media trends and platform behaviour
Full clean driving licence and willingness to travel regularly
Personal Attributes
Highly creative with a strong visual eye and focus on quality
Commercially aware with an understanding of how content drives performance
Comfortable working at pace and adapting to changing priorities
Proactive, self-directed and solutions-focused
Strong communicator and collaborative team player
Positive, adaptable and open to feedback
Interest in DIY, Home and Garden is an advantage