We’re really passionate about Woodie’s Heroes – our annual charity drive!
Since 2015 Woodie’s Heroes has raised a whopping €1,970,078 for children’s charities!
Every year, Woodie’s supports children's charities with the Woodie’s Heroes campaign. Over the last 6 years, Woodie’s Heroes has raised close to €2 million. Four charities are picked using a colleague vote, and every cent raised in-store is divided equally among them.
Over a four week period, our colleagues encourage shoppers to donate in-store with till buttons and additional fundraising activities. At the end of the in-store campaign, two teams of cyclists visit all 35 stores and collect the cheques for the money raised throughout the campaign