On display: Our Woodie’s Heroes Campaign Banner

We’re really passionate about Woodie’s Heroes – our annual charity drive!
Since 2015 Woodie’s Heroes has raised an impressive €2.5 million for children’s charities

Every year, Woodie’s supports children's charities with the Woodie’s Heroes campaign. Over the last 7 years, Woodie’s Heroes has raised over €2.5 million. Four charities are picked using a colleague vote, and every cent raised in-store is divided equally among them.

Over a four week period, our colleagues encourage shoppers to donate in-store with till buttons and additional fundraising activities. At the end of the in-store campaign, two teams of cyclists visit all 35 stores and collect the cheques for the money raised throughout the campaign

On display: Pictures of our colleagues and supporters celebrating the money we have raised over the years: 2015: 270,000 2016; 272,000 2017; 291,000 2018; 343,000 2019; 374,000 2020; 415,000 2021; 536,000

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