We’re really passionate about Woodie’s Heroes – our annual charity drive!
Since 2015 Woodie’s Heroes has raised an impressive €2.5 million for children’s charities
Every year, Woodie’s supports children's charities with the Woodie’s Heroes campaign. Over the last 7 years, Woodie’s Heroes has raised over €2.5 million. Four charities are picked using a colleague vote, and every cent raised in-store is divided equally among them.
Over a four week period, our colleagues encourage shoppers to donate in-store with till buttons and additional fundraising activities. At the end of the in-store campaign, two teams of cyclists visit all 35 stores and collect the cheques for the money raised throughout the campaign
![On display: Pictures of our colleagues and supporters celebrating the money we have raised over the years: 2015: 270,000 2016; 272,000 2017; 291,000 2018; 343,000 2019; 374,000 2020; 415,000 2021; 536,000](/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBK0xSR0E9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a710aac8d265237370033babea21efa1fd721995/20688%20heroes%20photos%202021.jpg)